Certilogo x Premiata
Starting with the Fall/Winter 2025 collection, PREMIATA is utilizing Certilogo's technology and expertise to offer customers the ability to verify the authenticity of their products by scanning the QR Code found on the tongue of shoes with a mobile phone.
What can Secure by Design™ Product IDs IS?
Secure by Design™ is the capability to implement and manage Digital Product Identity and Connected Product projects with security in mind, from day one, thanks to a deep knowledge of counterfeiting practices and of the vulnerabilities of common implementations (including NFC and blockchain-based ones).
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How it works
When consumers connect to a product via its digital marker, they’re taken through an authentication journey designed to collect implicit and explicit information provided by the product, the user and their device.
Authentication is the number one reason consumers connect with their Digital ID empowered purchases, but they are also an effective way to build long lasting and engaging relationships, drive traffic and deliver circular services.
Experience the magic BY yourself
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